Back not all that many years ago, grocery stores were places where you went to buy mostly staples–flour, dried beans, rice, sugar, salt, meat, perhaps canned fruit. You didn’t have to go to the store for the other things, from bread to milk to vitamins to ice cream, since they were brought to your door by the bread, milk, and sundry companies.
Out on the farm, for instance, we got our bread from the Omar Bread man, milk came from our cow, Daisy; ice cream came from the ice cream man; and spices, vitamins and useful potions and ointments came from the Rawleigh man. All my mother had to do was to be home during the day (which, being a farm wife, she was) and the stuff was delivered right to our door.
There were also a number of other door-to-door salesmen that worked rural areas. Down at the Little White School Museum, we have copies of a series of diaries written by a farm family in the first decade of the 20th Century. One of the diarists, the farm wife who lived near the Kane-Kendall border in the Hinckley-Little Rock-Plano area, noted on a bi-weekly basis that the “tea man” had been to the farm. It could have been the National Tea Company representative or the Jewel Tea Company man; she didn’t say. It would have been interesting if she would have listed what she bought from the tea man, who usually provided a variety of products from coffee and tea to other sundry items.
We didn’t order from the tea man when I lived on the farm, but some neighbors did. We did, however, order from the Rawleigh man. You were, my sister once reminded me, either a Rawleigh famil’y or a Watkins family. It was sort of like farmers and their cars. My dad was a Chevy man (he’d had a Model T in 1919, and vowed never to own another of Henry Ford’s products), but his friend and fishing buddy Howard Gengler was a Ford man, and they used to kid each other unmercifully.
And our extended family were all Rawleigh people, too. Every so often, the Rawleigh man would arrive in our farm driveway in what I later learned was called a panel truck with the Rawleigh logo painted in gold on the side. In our kitchen, he would open his multi-layered case and display the most fascinating variety of things ranging from bottles of vanilla extract to Rawleigh’s ointment and salve to vitamins. And best of all, there was always a small packet of gum for me.
Many years later, we went to a relative’s wedding and my mother saw someone sitting at the next table that she knew, but couldn’t immediately place. Turned out to be the Rawleigh man. Why, she asked, was he there?
“I’ve been their Rawleigh man for years,” he explained, and for him that’s all there was to it.
Our bread man delivered Omar Bread, but my grandmother, who lived about three miles down the road, signed up with the Peter Wheat Bread man instead. She made the most wonderful homemade bread, but my grandfather liked the store-bought variety better, so the bread man delivered. The best thing was the bread man also carried a variety of sweet rolls and donuts in the big metal basket he used to lug from his truck to the house. We didn’t get many of those treats, both because my father was battling diabetes and my mother could out-bake any bread company, but my grandmother did. She loved those “boughten” cinnamon rolls. Even stale, they tasted just fine (and they usually were stale because Grandma didn’t throw anything out; you ate it until it was gone).
The best thing about Grandma’s Peter Wheat Bread man, though, was that he dropped off colorful Peter Wheat comic books. Granted, they weren’t the most interesting comic books, but for me, a kid who spent an inordinate amount of time reading, they were an absolute treat.
We had a very productive Guernsey cow (the aforementioned Daisy) for milk. After she was sold off we picked up our milk in glass jugs at The Fruit Juice House, one of the local fruit juice and dairy products chains’ stores on what was then the Lincoln Highway on Aurora’s far east side. And every once in a great while, we’d get one of those delicious Fruit Juice House malts.
My grandparents, though, had no cow and so bought their milk in dark brown bottles from the Lockwood Dairy man who drove the farm neighborhood route from the firm’s headquarters in Plainfield. Although my grandparents didn’t have a cow, Grandma was as good at making butter from the cream our cow, Daisy, produced, as she was at baking bread. Freshly baked bread with freshly churned, salted, and worked butter might not have been heaven, but it was awfully close. Daisy’s excess milk, sans cream, was taken over to Aunt Bess McMicken, who magically turned it into truly excellent cottage cheese.
Later, when we moved to town, Oatman’s milk was delivered to our door from their dairy in Aurora. Besides milk, cottage cheese, cream, and other dairy products were brought to our door by our milkman.
The delivery of bread, milk, and other such stuff was a regular feature of life in the Midwest’s small towns and rural areas from the 1930s through the 1960s before economics and the advent of “convenience” stores killed off such house-to-house service.
And in the case of the big tea companies, house-to-house and farm-to-farm deliveries started long before motor vehicles were invented to make the rounds. Some house-to-house delivery services are apparently making a comeback, especially milk deliveries. We haven’t seen a bread man making the rounds though, but the Schwanz Ice Cream man does travel routes around town making home deliveries as the company has for decades.
Basically, though, getting groceries and other products is on your own these days without the interface of a company representative extolling the virtues of, say, Rawleigh liniment or Watkins’ salve, in the comfort of our own homes. Not many of us are home during the day nowadays anyway, so it probably wouldn’t be a money-maker for aspiring door-to-door tea men and women. It’s hard to tell if this difference is better or worse than the way things used to be—but a person has to admit it definitely is a difference.